The name of the game with blogging is of course the content. It helps to know how to craft a post fast as we tend to lead busy lives and don’t always have the time. The issue here is you don’t want to sacrifice the quality of your content.
I’ve been testing out different things to speed up my blog posts because I have 4 other writing projects in the works. You can enjoy some of these tips.
Step 1: Figure Out Your Topic
The biggest hurdle is figuring out what you want to write and for that you need to determine your specific goal of the post. You need to figure out what problem or question you are satisfying for your readers.
There should be a bigger overall theme to the blog post that works into the goal of your site. Content strategies are often sent amiss when you lose site of the goal or intended end result. Don’t write just to write and have no purpose for your post.
Aside from the target goal of your post, you should consider how it helps your site in your monetization strategy. You need to think:
- You should consider if the post is meant to add value to the site in general or if you are going to be working in affiliate products. You generally want to focus on things that are profitable for you and will provide a helpful resource to your audience according to keywords you find viable. Some will recommend going for the highest payoff though it is better to promote what is best, not what pays the most.
- Does the post work into your current internal link strategy? Generally, it is good to make posts that will be a good internal link to another post on your site so your reader can jump around more easily and flow from a post of interest to another. It makes it convenient for the reader and improves your site health, so both parties win.
- You also might want to consider if your post will be a valuable backlink for a site that will help add authority to your site.
The topic should fit into your big plan for your blog as a business. You don’t have to organize all of that at once exactly and it can be refined as you go.
Step 2: The Outline
A good way to speed write a post is to build a good skeleton to work from otherwise known as your outline. It should be simple and have notes on all the paragraph points you want to be sure to cover with your posts.
You should have a good smattering of headings and subheadings or possibly little notes. You don’t want to worry too much about how the notes and other things look as far as grammar and sentence flow because it slows things down.
As an example, if you want to talk about some topic to do with blogging you will probably want a specific flow to explain how to successfully do whatever it is you are explaining.
- How to succeed at blogger goal ___
- Figure out how you want your site developed to support this goal
- How to sell things that tie into this goal
- Where to find further resources
Then you go back and write some general thoughts under each header to be sure to remember key information you can build up when you go back and actually write up your sections.
With the outline set, it is easier to write things more naturally as well as easily pinpoint anything you want to research briefly to help give you some extra thoughts on the matter.
A big problem for someone like myself is perfectionism. Sloppy, messy, and incomplete is alright at this phase.
Step 3: Write your draft
When doing this step you want to word vomit all of your ideas out there quickly. Resist the urge to overly edit and make everything pretty as that isn’t the goal. The goal is just to get something down to start from.
Something that helps as well is to treat the headings as their own mini blog post. Some really long-form posts can be a pain to complete so it helps to break them up into smaller goals.
You might set the goal to have each section be 400-600 words. You can even worry about your introduction and your ending notes or call to action requests later. Big projects are a lot easier to complete when broken down into smaller goals.
Step 4: Headline is Everything
A lot of blog writers say that the hardest part of their post is figuring out their headlines. It becomes an even bigger concern when a site is up and earning well and site owners start trying to maximize their traffic.
The fact is people skim and if your headline words don’t draw their eye well then they won’t click. There are a couple of headline analyzer tools floating around and they can help you upgrade your word choices.
Step 5: Clean and Refine
This is the step where you go back and clean up all the writing. You want to remove the stuff that does add anything, or add in information you missed, you want to be sure your sentences flow together well, and otherwise add in any media rich content like your images, stats, or infographics.
Grammarly is one of my favorite tools for this step as well. It can be used free or It doesn’t clean up every error, though it does help immensely as I sometimes forget how to spell something or get my tenses confused.
When you finish proofreading, it helps to read it through again several times and maybe read parts out loud. Even after you hit publish you may want to read the published post a couple of times. This is usually when I notice the tiny typos or some random error I let slip.
When I go back and further edit my published post, I might beef up the post further with a few graphics or get around to making my Pinterest pin.
Step 6: Promotion
You spent all that time crafting your post, so it helps to promote it. Some people like to post to Pinterest, Twitter, Facebook, Bloglovin’, and several other social media platforms.
You generally want to spend a lot of time and effort promoting your content and figuring out how to promote it effectively. Some bloggers even hold off on this and later hire people to assist in social media management or ignore it entirely and rely solely on SEO to draw the traffic.
Pointers of Speed Writing
It takes a bit of experience to get good at crafting posts for your blog quickly. The thing to remember here is you aren’t writing a novel or some great literary piece, you are just sharing some nice words and useful thoughts to people curious enough to check out what you have to offer. A lot of bloggers stop before they even start as they are afraid of how they will be judged. Judgment is often good and it will help you improve as a writer if any of your feedback is useful.
On the other hand, it is often wise to put as much work into a post as you think that post needs. The secret here though is part of your blogging schedule should be dedicated specifically to upgrading the quality of past posts if need be.
Keep working at things and you will be speed writing in no time.