How to Properly Use Pinterest For Your Blog

social networks

Social networks are usually integral to steady blog growth. You can choose from Facebook, Instagram, Pinterest, or any of the other popular places. It is usually best to only focus on one social media at a time.

Pinterest is a wonderful and mysterious tool and usually where bloggers focus (with Instagram trailing behind). I’ve been on it since it first allowed people to join. I’ve been tinkering with Pinterest for a long time as well figuring out how to use it to gain clicks for things or drive traffic to my different sites. You can get crazy traffic to your blog if you learn how to use Pinterest effectively.

I see people all the time in my blogging groups who share they are pinning yet see very little traffic growth to their blog. Then they wonder what is wrong with their method.

First, I usually tell them to go ahead and invest in some pretty pin designs that are more eyecatching and then explain it takes time and consistent work to use effectively.

If you want to learn how to get higher pin rank and get people interacting with your pins and your blog traffic to get higher, then this is your post.

I’m going to explore what has been working for me this year on my other blogs since Pinterest has changed since it first came out.

How To Grow Blog Traffic With Pinterest

I’m wanting to share more Pinterest success strategies because a lot of bloggers struggle with it and it is partly why so many quit. You usually have to buy a couple guides to even be competitive on Pinterest and the learning curve is pretty high.

On my main blog, I’ve worked hard to get attractive boards and engaging profile. I started off making my own pins, but they were not pretty enough. After some font and styling overhauls as well as some Etsy pin buys for more template options, I now have consistently attractive pins that are the right size. I always re-work my Pinterest to have optimized keywords I keep tweaking.

1. Growing Your Audience Through Optimized Profile and Boards

Some people debate how important Pinterest profiles are. For me personally, I investigate every profile when I’m evaluating if I want to follow an account or not.

It is useful to try to grow your followers. You want to focus your pins and words to your niche-which for this blog is about how to blog and use Pinterest. My other niche is for gardening as I did homesteading for 11 years.

It helps to present yourself and your account as a professional. People want to tune into people who appear to be having some success.

While not account ruining, it helps to nurture followers as they have a high change of seeing and interacting with your pins.

This is part of the core way you can help boost your Pinterest presence to drive traffic to your blog.

People who are following you will see your posts often when they click on their “followers” tab. It is an exclusive feed that lets you see pins from your follow list. People interested in your content will have a constant link to your content and may interact with your pins.

Brand Yourself On Pinterest

You will want to really share what you are about in your description. It helps when you inform people the sort of pins to expect from you, either your own pins and the sort of pins you will share.

You want Pinterest users to be able to tell what you are about at a glance and they can decide if they want to tune in or not. Your description and your boards help when they are trying to decide these things.

The cornerstone of a typical and good Pinterest profile is:

  • Use a good photo– If you are a blogger or trying to establish some form of influencer presence, you are best served with a good photo. Photos perform much better than any logo. The only deviance is people who brand themselves with graphics. These people are usually artists who make an artistic likeness of themselves or have access to a blog artist.
  • Keyword-optimized descriptions– Your profile and boards need to tap into your target audience. You should stick to keywords they will be searching for and have descriptions and boards that are all related. The boards will perform better if you can find time to create attractive board covers.

2. Getting Your Pins to Stand Out

The goal with pins is to have as many as you can go viral and have the rest of your pins give you that steady consistent traffic.

It is pretty hard to get a pin to go viral so you are better off nurturing pins that will return good traffic to your site.

The backbone to pins like everything online is figuring out an SEO strategy. Posting pins is great, though it doesn’t work well if they never get found. If people who would love your pins can’t find you pins, your Pinterest account is going to flop.

You need to have pins that rank very highly for people doing a Pinterest search. To do this effectively you need to have good words that will draw in your searchers.

Ranking High In Pinterest: Keywords

Your Pinterest pins need keywords and long-tail keywords. Pinterest at its core is a search engine much like Google and it chooses results it thinks best fulfills the search.

Pinterest has evolving algorithms that takes in the pin title, the pin image, and the pin description. All these factors play into if Pinterest will bring up your pin, profile, and boards to answer a search query.

The goal of Pinterest is go have high pin engagement and clicks. The other numbers and metrics don’t overly matter. The success of your Pinterest presence has to do with how much consistent traffic you are rewarded with.

Consistent traffic also has to do with high amounts of evergreen content, or content that never goes out of style and is always relevant. One of the best performing pins in my blogger group is a post about gifts for coffee lovers with a unique long-tail modifier on the end. He has it padded up with good keywords.

How To Find Keywords

A common tactic to find keywords or phrases is to use the Pinterest Search Bar.

When you search for a topic of interest, your bar will display other search options.

If you put in 2 or more keywords, you get several more options showing popular keyword options. It helps to try to work these words into your pin titles and description.

When you put in one keyword, you will be rewarded with relevant keywords to pin. Stuff the words that fit your pins.

How to Optimize Descriptions In Pinterest

A plugin of interest is WP Tasty Pins. This plugin helps put a pin title and description. You also get access to a Pinterest repin number that helps you figure out the repins from that pin. All of these things will help you to rank higher.

Hashtags?

I have tested pins with hashtags and without hashtags. The results show that they help with visibility as well. I keep a rolling list of hashtags related to my pin topics. It helps to look at other people in your niche and see what hashtags they are using.

3. Clicks To Your Site From Pinterest Pins

After you have your profile, boards, and words the next part of your plan comes down to images. Most of Pinterest is female and they don’t want to click on ugly low effort pins.

This is one of the hardest parts of Pinterest and most would be Pinterest users almost always start off with low quality pins.

Good pins require:

  • Long vertical pins
  • Figure out consistent look with brand fonts and colors
  • Images relate to the niche
  • Try to use original images or visuals that look more original
  • Bright photos work best and always make sure fonts are clearly visible, attractive, and readable
  • two fonts per pin works best

Create Good Headlines

You need headlines that generate interest for your pin. There are a lot of specialized guides out there on what makes a good headline. Most of my success has been with “how to” guides or lists. Specifically these are pins where I’m solving some sort of problem.

You can use this free tool called CoSchedule headline analyzer. It will rate the effectiveness of your wording. The goal is a collection of words that makes people want to click the pins.

Create Many Pins

The fact I’ve learned over and over is even if the pin looks good and has the right words, sometimes it just doesn’t work well. It helps to test a variety of headlines and try different pin designs. If one version does poorly, then your 2.0 version might fair better.

Be sure to make fresh pins weekly and pin them manually to their proper boards.

Try to post about 25 pins per day, it helps to use a tool like Tailwind.

Tailwind For Exposure

Consistent pinning is how you grow a Pinterest account. The problem is being a blogger you only have so many hours in the day. With a tool like Tailwind you can automate your pinning so some pinning can be manual and the rest can be automated.

The great thing about Tailwind is the access to tribes which gives you pin visibility and shares and helps boost Pinterest ranks.

I want to stress how important it is to be consistently pinning on Pinterest for maximum benefit. I pin manually and I automate my pins with Tailwind sometimes. I haven’t started my Pinterest for this blog yet, I have some past Pinterest accounts I might do a niche overhaul to and reboot.

You can use Tailwind for free with limited functionality though it is more than enough to get going.

The SmartLoop function is also highly useful as you can build a consistent pin loop to share your evergreen content at ideal times to help boost traffic.

Summary

Pinterest is usually where bloggers get their first big chunk of traffic. If your profile isn’t already established and you are starting it from scratch with your blog, you might expect results within 4-6 months after you begin your Pinterest project. Pinterest is a long strategy and results are usually a bit delayed until it starts compounding.

It is one of the better platforms where you can showcase your blog and start building that early traffic while you grow your Google rankings and presence.

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